Southern Lighting Services is North Carolina and South Carolina’s premier provider of commercial lighting, signs, and electrical solutions. They offer a full spectrum of energy-efficient services, including electrical installation, maintenance, interior and exterior lighting, and sign services. With a commitment to saving you and your business time, money, and energy, Southern Lighting Services is your number one resource for customer-focused services you can trust and consistent quality you can depend on. In 1994, founder Gary Wichello established Southern Lighting Service as a family-owned and operated business built on a foundation of respect and strong business ethics. The Southern Lighting team has grown to be a family of highly-skilled and well-rounded individuals shaped by solid core values and a desire to be the best in the industry.

Southern Lighting Services

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Objective

Our client, a commercial lighting and electrical company, approached GM Web Services with a request for a complete website redesign. They wanted a website that would make them stand out amongst their competition, showcase them as an authority in their industries and highlight expertise in their field. Along with multiple service pages, they also required landing pages for all their services, a dedicated page to showcase their project case studies, and a full online job application form. Additionally, they requested accompanying social media and blog post creation services to improve their online presence. Our objective was to redesign the website to address these specific needs and improve user experience, engagement, and conversion rates for the client.

Solution

Our team at GM Web Services began the website redesign by conducting a thorough analysis of the existing site and identifying areas that needed improvement. To make the client stand out amongst their competition, we developed a visually stunning site that prominently featured their drone footage, highlighting their exceptional work and capabilities.

To showcase their services effectively, we created individual landing pages for all their services, making it easier for visitors to find the information they needed. We also added a dedicated space to showcase their project case studies, enabling potential clients to view their work and expertise.

To streamline the job application process, we developed a full job application form that allowed the client to collect and manage job applications more efficiently.

To enhance the blog post presentation, we designed a clean and modern layout that made the content more visually appealing and easier to read. We also provided accompanying social media and blog post creation services, which helped the client to increase their online presence and reach a wider audience.

Throughout the site, we included multiple call-to-action buttons that encouraged visitors to take action, such as contacting the client, requesting a quote, or viewing their services.

Overall, our solutions successfully addressed the client’s specific needs and improved the user experience, engagement, and conversion rates of their website. By incorporating visually stunning drone footage and multiple call-to-action buttons, we were able to create a site that made the client stand out amongst their competitors and showcase their expertise in a compelling and engaging way.

Colors

Dark gray background displaying a color code, #ffca05, useful for website design.

Dark background with the hexadecimal color code #fefefe centered, commonly used in website design for a light gray shade.

Light gray background with hex code #e8e8e8, ideal for minimalist website design.

Fonts

Nunito Sans font in various weights: Extra Light, Regular, Extra Bold. Ideal for modern website design.

Sample Pages & Assets

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Elevate Your Digital Marketing with GM Web Services

Choose GM Web Services as your partner in unlocking the full potential of your business's digital marketing. With a 25 year proven track record, we have crafted and launched thousands of websites using a transparent, interactive, and client-centric approach. Our commitment to you begins with open lines of communication and culminates in exceeding your expectations.

Backed by a dynamic team of content creators, graphic designers, social media managers, and skilled developers, we are dedicated to delivering digital solutions tailored precisely to your business needs. Our comprehensive range of services covers every aspect of digital transformation. From creating stunning websites and seamless hosting to curating compelling content optimized for search engines.

Allow us to handle your companies digital needs whether website design and development, WordPress management, e-commerce site design, or website hosting. GM Web Services can partner with your business to navigate the intricacies of social media management, Google business optimization, as well as handle your copywriting and blog post needs. Trust our creative process for graphic and logo design to keep your company on brand.

We ensure your online presence shines brightly. Seamlessly integrating automation across platforms, we empower your business to thrive in the digital age.

At GM Web Services, we are primed to transform the web into a powerful tool that drives your business success.

Our Customer Reviews

      EXCELLENT  
   Based on 50 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   nina cartwright 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent work these folks do!
  
 
      Posted on Google  
   
   Maryah Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gary and his staff has successfully been taking care of our business at Flava’s and Provision Company for the last 10 years! His attention to detail and education in web design and marketing, has allowed us great growth as a company. He has educated us so it’s been very beneficial to our ability to grow as managers as well. Thank you Gary for a decade of support! We appreciate GM Web Services so much!
  
 
      Posted on Google  
   
   Jay LaNunziata 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services has been a great experience. They were so knowledgeable, quick, and helped brainstorm possibilities for our transition to a new site. On the other side of the build, they have provided extremely fast support every time we have had a need - usually within minutes of a problem being identified. I heartily recommend them to anyone who needs a web developer or host.
  
 
      Posted on Google  
   
   Aidan Hackmeyer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Gary and his team has been an excellent experience. Gary responded to our inquiries very quickly, made necessary changes to our website right after we requested them, and was super knowledgeable and helpful when I had questions. Highly recommend working with him and GM Web Services!
  
 
      Posted on Google  
   
   Albert Frankeny 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services was a great experience. Gary is very hands-on, responsive, and easy to work with. He collaborated with us throughout the entire process, made revisions quickly, and helped turn our vision into a clean, professional website. If you’re a small business looking for someone reliable who takes pride in getting it right, I highly recommend GM Web Services.
  
 
      Posted on Google  
   
   Erin Becker 
 
 
 
 Trustindex verifies that the original source of the review is Google. They've been a great help to us! We're thankful for their expertise in helping us build and launch our new website.
  
 
      Posted on Google  
   
   Kim Nussbaum 
 
 
 
 Trustindex verifies that the original source of the review is Google. As chairman of Helluva Taco Fest at PK, I can't say enough about the work Gary Cane and his team at GM Webworks produced for us.  From the initial consultation I was sold on the fact this team could deliver beyond our expectations.  The website and social media produced clearly met our needs and the entire team is a pleasure to work with.
  
 
      Posted on Google  
   
   angela connor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service from start to finish! My website is beautiful and I couldn't be happier!
  
 
      Posted on Google  
   
   Max Elam 
 
 
 
 Trustindex verifies that the original source of the review is Google. GM Web Services has been great to work with!  They helped me with a new website design that turned out great and continued marketing for my small business.  They really care about their customers and Gary, the owner is very hands on which is re-assuring for small business owners like myself.