Modern website design featuring a luxury home with large windows and landscaped surroundings, promoting nature-centric living at Shinleaf Estates.

Shinleaf Estates, part of the Shinleaf Family of Neighborhoods, is a new community in North Raleigh, immersed in nature, perfect for outdoor enthusiasts seeking a comfortable, well-designed home with easy access to the Falls Lake Recreation District. It offers estate-sized homes starting at $1.6 million designed and built by the areas most respected architects and home builders. It’s an ideal place for those who appreciate the great outdoors and a relaxed, nature-centric lifestyle.

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Shinleaf Estates

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Colors

Dark teal color with hex code #1F4F4A, ideal for website design backgrounds, providing a calm and professional aesthetic.

Solid beige background with hex code #C4AF7A in white text. Ideal for website design, adding warmth and elegance.

Light gray background with hexadecimal color code #F3F5F7, suitable for website design.

Fonts

Noto Sans font displayed with uppercase, lowercase letters, and numbers, ideal for clean, modern website design.

Supporting Assets

Objective

Blantons Creek Developers, the team behind Shinleaf Estates in Raleigh, NC, partnered with GM Web Services to develop a comprehensive digital and print marketing solution. The primary goal was to create an informative website highlighting Shinleaf Estates’ unique features, including its amenities, the sales team, and the approved neighborhood builders. The website needed separate pages to showcase available homesites and homes without redirecting visitors to the Multiple Listing Service (MLS). Additionally, the client requested dedicated pages for the approved builders, aiming for a comprehensive browsing experience within the website. They also envisioned an interactive map for real-time updates on the neighborhood. GM Web Services was also tasked with providing a range of print marketing materials, such as home and lot flyers, highway and neighborhood entry signs, and broker folders. The objective was to establish a well-integrated digital and print marketing campaign to effectively communicate the distinct brand qualities of Shinleaf Estates, fostering interest among potential homebuyers and brokers.

Solution

GM Web Services crafted a comprehensive and user-centric website for Shinleaf Estates that focused on promoting the neighborhood’s unique features. To spotlight the amenities, sales team, and approved builders, we designed distinct sections within the website. These sections allowed visitors to explore the offerings without being redirected to external listing services.

For the available homesites and homes, we developed individual pages that seamlessly showcased the properties within the site, eliminating the need for visitors to navigate away to the Multiple Listing Service (MLS). These dedicated pages provided comprehensive details and visual representations, ensuring a complete browsing experience.

Additionally, we designed separate pages dedicated to the approved builders, offering an in-depth look at their work and their role within Shinleaf Estates. This facilitated a cohesive browsing journey for visitors interested in learning more about the builders involved.

To provide real-time updates and enhance the user experience, an interactive map of the neighborhood was integrated into the website. This feature allowed for easy navigation and quick access to the most recent information about the development.

Regarding print marketing, GM Web Services developed a suite of materials, including home and lot flyers, highway and neighborhood entry signs, and marketing collateral folders. These materials were thoughtfully crafted to align with the upscale image of Shinleaf Estates and to attract potential homebuyers and brokers.

The website and accompanying print materials aimed to effectively convey the distinctive qualities and luxurious appeal of Shinleaf Estates, ensuring that both online and offline marketing elements aligned with the vision of the developers and catered to the targeted audience.

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Elevate Your Digital Marketing with GM Web Services

Choose GM Web Services as your partner in unlocking the full potential of your business's digital marketing. With a 25 year proven track record, we have crafted and launched thousands of websites using a transparent, interactive, and client-centric approach. Our commitment to you begins with open lines of communication and culminates in exceeding your expectations.

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Allow us to handle your companies digital needs whether website design and development, WordPress management, e-commerce site design, or website hosting. GM Web Services can partner with your business to navigate the intricacies of social media management, Google business optimization, as well as handle your copywriting and blog post needs. Trust our creative process for graphic and logo design to keep your company on brand.

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At GM Web Services, we are primed to transform the web into a powerful tool that drives your business success.

Our Customer Reviews

      EXCELLENT  
   Based on 51 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Alex Ducate 
 
 
 
 Trustindex verifies that the original source of the review is Google. GM Web Services handled our logo, brand guide, and website for Sandbar Laundry Co., and I couldn't be happier with how it all came together.

Laura designed our site, and she nailed it. It's clean, easy to navigate, and actually feels like our brand. Gary was great to work with from start to finish. He was responsive, patient with all of my notes, and turned changes around fast, including adding a whole new commercial page the same day I asked for it. When my travel schedule changed, he still got the site live first thing the next morning.

If you're a small business looking for a local team that does quality work and actually listens, I'd recommend GM Web Services. Thank you, Gary and Laura!
  
 
      Posted on Google  
   
   Barry Poole 
 
 
 
 Trustindex verifies that the original source of the review is Google. I am writing to share our review and express our appreciation for the excellent work GM Web Services has done with the marketing for our new development.

GM Web Services have been instrumental in updating our website, generating new leads, and successfully setting up and maintaining our social media accounts. Throughout our time working together, their team has been incredibly quick to respond and has offered a great range of services that continue to expand. Most importantly, they really listened to our specific requirements and matched our market needs perfectly.

Thank you for your continued support and outstanding service. We look forward to a long relationship and would highly recommend their services.
  
 
      Posted on Google  
   
   nina cartwright 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent work these folks do!
  
 
      Posted on Google  
   
   Maryah Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gary and his staff has successfully been taking care of our business at Flava’s and Provision Company for the last 10 years!
His attention to detail and education in web design and marketing, has allowed us great growth as a company. He has educated us so it’s been very beneficial to our ability to grow as managers as well.
Thank you Gary for a decade of support! We appreciate GM Web Services so much!
  
 
      Posted on Google  
   
   Jay LaNunziata 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services has been a great experience. They were so knowledgeable, quick, and helped brainstorm possibilities for our transition to a new site. On the other side of the build, they have provided extremely fast support every time we have had a need - usually within minutes of a problem being identified. I heartily recommend them to anyone who needs a web developer or host.
  
 
      Posted on Google  
   
   Aidan Hackmeyer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Gary and his team has been an excellent experience. Gary responded to our inquiries very quickly, made necessary changes to our website right after we requested them, and was super knowledgeable and helpful when I had questions. Highly recommend working with him and GM Web Services!
  
 
      Posted on Google  
   
   Albert Frankeny 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services was a great experience. Gary is very hands-on, responsive, and easy to work with. He collaborated with us throughout the entire process, made revisions quickly, and helped turn our vision into a clean, professional website.

If you’re a small business looking for someone reliable who takes pride in getting it right, I highly recommend GM Web Services.
  
 
      Posted on Google  
   
   Erin Becker 
 
 
 
 Trustindex verifies that the original source of the review is Google. They've been a great help to us! We're thankful for their expertise in helping us build and launch our new website.
  
 
      Posted on Google  
   
   Kim Nussbaum 
 
 
 
 Trustindex verifies that the original source of the review is Google. As chairman of Helluva Taco Fest at PK, I can't say enough about the work Gary Cane and his team at GM Webworks produced for us.  From the initial consultation I was sold on the fact this team could deliver beyond our expectations.  The website and social media produced clearly met our needs and the entire team is a pleasure to work with.