Our approach began by re-structuring and designing the site to optimize the user experience. With so many products and vast product catalogs, we felt it was important to create a design that would allow the visitor to find exactly what they were looking for in the easiest way possible.
We organized the content into easy to navigate pages, taking special care to create paths that take the user seamlessly from one point to the next. In addition to keeping the navigation consistent, the overall look and feel of the site was kept similar.
To enhance the feel of a personalized shopping experience, we utilized a clean, modern design with custom graphics and numerous call to action buttons guiding visitors as they explore the site. To ensure the site was responsive, we invested in a highly flexible structure, allowing the dimensions to fit a mobile device or tablet.
We focused on the redesign to showcase product selection, including the design and placement of product QR codes. The product QR codes allow for a user-interactive experience that further improve the sites overall performance.