Fairfield Glade is a master-planned residential and resort community located atop the Cumberland Plateau in Crossville, Tennessee. Spanning over 12,000 acres, it offers a wide range of amenities and features diverse housing options, from custom single-family homes to condos and townhomes. Fairfield Glade welcomes residents of all ages seeking an active lifestyle in a naturally beautiful, four-season environment.
Objective
Project Overview:
Fairfield Glade, a scenic residential and resort community in Tennessee’s Cumberland Plateau, needed a refreshed website to better reflect the scale, beauty, and offerings of the community. Our goal was to create a modern, high-performing platform that could serve both prospective buyers and current residents with ease.
The key objectives for this project included:
- Creating a visually engaging design that captures the natural elegance and active lifestyle of Fairfield Glade.
- Incorporating the community’s signature hunter green into a polished dark mode color scheme.
- Organizing content with a streamlined mega menu that makes every page accessible within 1–2 clicks.
- Designing custom graphics and layouts to elevate visual appeal and reinforce brand identity.
- Expanding content to showcase local attractions, nearby cities, neighborhoods, and resort amenities.
- Seamlessly integrating external tools like MLS search and contact form software.
- Ensuring full mobile responsiveness and intuitive navigation across all devices.
Solution
To meet these goals, GM Web Services provided:
- A Refined, Responsive Website Design: We created a sleek and modern design that reflects the charm and scale of Fairfield Glade while staying user-friendly and consistent across devices.
- Dark Mode Color Palette: The hunter green from Fairfield Glade’s logo inspired a distinctive dark mode theme, lending the site a cohesive and contemporary feel.
- Streamlined Navigation: A user-friendly mega menu allows visitors to access any page on the site within 1-2 clicks, making it easier to explore everything Fairfield Glade has to offer.
- Custom Graphics and Expanded Content: We added branded visuals and rich content to highlight the community’s amenities, neighborhoods, and surrounding area, turning the site into an engaging resource for both newcomers and residents.
- Integrated Tools: MLS listings and third-party contact forms were embedded to support real estate browsing and lead capture, without disrupting the site’s flow.
- Optimized User Experience: Every element of the site was crafted with clarity, accessibility, and mobile responsiveness in mind.
Colors
Fonts
Sample Pages & Assets
Elevate Your Digital Marketing with GM Web Services
Choose GM Web Services as your partner in unlocking the full potential of your business's digital marketing. With a 25 year proven track record, we have crafted and launched thousands of websites using a transparent, interactive, and client-centric approach. Our commitment to you begins with open lines of communication and culminates in exceeding your expectations.
Backed by a dynamic team of content creators, graphic designers, social media managers, and skilled developers, we are dedicated to delivering digital solutions tailored precisely to your business needs. Our comprehensive range of services covers every aspect of digital transformation. From creating stunning websites and seamless hosting to curating compelling content optimized for search engines.
Allow us to handle your companies digital needs whether website design and development, WordPress management, e-commerce site design, or website hosting. GM Web Services can partner with your business to navigate the intricacies of social media management, Google business optimization, as well as handle your copywriting and blog post needs. Trust our creative process for graphic and logo design to keep your company on brand.
We ensure your online presence shines brightly. Seamlessly integrating automation across platforms, we empower your business to thrive in the digital age.
At GM Web Services, we are primed to transform the web into a powerful tool that drives your business success.
