Fairfield Glade

Fairfield Glade is a master-planned residential and resort community located atop the Cumberland Plateau in Crossville, Tennessee. Spanning over 12,000 acres, it offers a wide range of amenities and features diverse housing options, from custom single-family homes to condos and townhomes. Fairfield Glade welcomes residents of all ages seeking an active lifestyle in a naturally beautiful, four-season environment.

Objective

Project Overview:
Fairfield Glade, a scenic residential and resort community in Tennessee’s Cumberland Plateau, needed a refreshed website to better reflect the scale, beauty, and offerings of the community. Our goal was to create a modern, high-performing platform that could serve both prospective buyers and current residents with ease.

The key objectives for this project included:

  • Creating a visually engaging design that captures the natural elegance and active lifestyle of Fairfield Glade.
  • Incorporating the community’s signature hunter green into a polished dark mode color scheme.
  • Organizing content with a streamlined mega menu that makes every page accessible within 1–2 clicks.
  • Designing custom graphics and layouts to elevate visual appeal and reinforce brand identity.
  • Expanding content to showcase local attractions, nearby cities, neighborhoods, and resort amenities.
  • Seamlessly integrating external tools like MLS search and contact form software.
  • Ensuring full mobile responsiveness and intuitive navigation across all devices.

Solution

To meet these goals, GM Web Services provided:

  • A Refined, Responsive Website Design: We created a sleek and modern design that reflects the charm and scale of Fairfield Glade while staying user-friendly and consistent across devices.
  • Dark Mode Color Palette: The hunter green from Fairfield Glade’s logo inspired a distinctive dark mode theme, lending the site a cohesive and contemporary feel.
  • Streamlined Navigation: A user-friendly mega menu allows visitors to access any page on the site within 1-2 clicks, making it easier to explore everything Fairfield Glade has to offer.
  • Custom Graphics and Expanded Content: We added branded visuals and rich content to highlight the community’s amenities, neighborhoods, and surrounding area, turning the site into an engaging resource for both newcomers and residents.
  • Integrated Tools: MLS listings and third-party contact forms were embedded to support real estate browsing and lead capture, without disrupting the site’s flow.
  • Optimized User Experience: Every element of the site was crafted with clarity, accessibility, and mobile responsiveness in mind.

Colors

Fonts

Sample Pages & Assets

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