Surfing website design features dynamic image of surfer riding a wave with text "Better Surfing Through Chemistry" and menu options above.

Green Room Board Co. is a surfboard manufacturer based in Wilmington, NC, specializing in high-performance custom boards crafted with precision and care. With in-house CNC shaping technology, expert glassing, and their exclusive epoxy resin system, they combine cutting-edge innovation with a deep respect for surf culture. Their mission is to push surfboard design forward while delivering quality craftsmanship that meets the demands of both novice and serious surfers.

Green Room Board Co.

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Objective

Project Overview:
Green Room Board Co., a cutting-edge surfboard manufacturer based in Wilmington, NC, needed a redesigned website that matched their high-performance craftsmanship and innovative spirit. The goal was to create a fresh, modern digital presence that appealed to their core audience of surf-savvy builders and board riders, while staying true to the company’s laid-back, professional vibe.

The key objectives for this project included:

Designing a bold, visually striking site that reflects the company’s unique personality using a custom palette of greens, purples, and blacks.
Creating custom graphics and layouts that balance technical credibility with surf culture cool.
Organizing complex product and service information (such as resin systems, CNC shaping, and glassing services) into a structure that’s easy to navigate and digest.
Crafting a tone that’s relaxed yet professional, speaking directly to surfers who know their gear.
Developing a dedicated Services page that clearly outlines each offering in a clean, approachable format.
Ensuring the site is fully responsive and user-friendly across all devices.

Solution

To bring the vision to life, GM Web Services delivered:

Striking Visual Design: We created a bold, memorable aesthetic with deep blacks, vibrant greens and purples, and custom graphics that reflect the intensity and energy of surfboard building at its highest level.
Organized, Surf-Centric Structure: All key information (ie. resins, shaping, board builds, and more) was carefully structured to help surfers find what they need quickly, whether they’re shaping their first board or fine-tuning their tenth.
Services Page Overhaul: We built a dedicated page that breaks down Green Room’s full range of services, including CNC design, glassing, and board finishing, with clarity and style.
Professional, Laid-Back Voice: The site’s content was crafted to speak the language of serious surfers and builders: confident, knowledgeable, and relaxed.
Responsive, Easy-to-Use Layout: Every element was designed for fast, intuitive access across devices, keeping the user experience smooth whether browsing from the beach or the shop floor.

Colors

Vibrant green color (#3baf29), ideal for website design accents, conveys freshness and vitality.

Solid purple color, hex code #9D29AF. Useful for vibrant website design backgrounds or accents.

Light gray color sample with hex code #e7e6e7, often used in minimalist website design for a clean and modern look.

Dark gray background with hex code #2d292a, suitable for website design.

Fonts

Lato font example with alphabet in uppercase and lowercase, plus numerals. Ideal for modern website design.

Sample Pages & Assets

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