Laptop screen displaying a website design for home building with a focus on universal design, featuring text over a modern kitchen background.

Sadler Construction is a Raleigh-based custom home builder that specializes in Universal Design. Their mission is to create elegant, barrier-free homes that prioritize accessibility without compromising on luxury. As the Triangle’s only CAPS-certified builder focused exclusively on ease-of-use living spaces, they integrate features like zero-threshold showers, wide doorways, and elevator-ready layouts to support long-term independence. With over 35 years of experience, Sadler Construction crafts homes that are both beautiful and functional, designed to meet clients’ current and future needs.

Sadler Construction

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Objective

Project Overview:
Sadler Construction, a long-standing custom home builder in Raleigh, NC, needed a website redesign to better represent the quality, innovation, and accessibility at the heart of their homes. The updated site aimed to reflect the company’s expertise in Universal Design while presenting a modern, professional image that would appeal to both new and returning clients.

The key objectives for this project included:

Refreshing the overall look and feel of the website with a clean, modern design and an updated color scheme of white and blue-gray.
Implementing dynamic visual elements such as rounded corners, image sliders, micro-interactions, and hover animations for a more engaging user experience.
Creating new pages to expand on Sadler’s work and services, including sections for available homes, featured communities, and a project gallery.
Improving navigation with a hover-effect mega menu to help users explore the site with ease.
Integrating lead-capturing contact forms and interactive community maps using external software.
Ensuring the site is responsive and performs smoothly on all screen sizes and devices.

Solution

To meet Sadler Construction’s goals, GM Web Services delivered:

Modern, Polished Design: We developed a clean, contemporary aesthetic using white and blue-gray tones, rounded design elements, and purposeful spacing to convey sophistication and trust.
Interactive User Experience: The site features subtle but effective micro-interactions—such as moving icons, image hover states, and smooth transitions—that enhance engagement without overwhelming users.
Expanded Content Structure: We added brand-new pages to highlight available homes, showcase neighborhoods, and present a visual gallery of Sadler’s custom home work, giving users a broader view of the company’s capabilities.
Enhanced Navigation: A custom mega menu with hover effects makes it easy for visitors to access every section of the site quickly and intuitively.
Software Integration: External tools were integrated to support lead generation and engagement, including interactive maps and streamlined contact forms that blend seamlessly into the design.
Mobile Optimization: From the gallery slider to the mega menu, every element was built with mobile responsiveness and usability in mind, ensuring a smooth experience across all platforms.

Colors

Muted olive green color swatch with hex code #8c8c79, ideal for minimalist website design backgrounds.

Light gray color swatch with hex code #f2f2f2, often used in website design for its neutral, subtle background tone.

Fonts

Proxima Nova font in uppercase, lowercase, and numerals. Ideal for modern website design.

Sample Pages & Assets

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