Laptop screen displaying a modern website design for custom homes, featuring a cozy living room with waterfront views.

Airlie Homes is a custom home builder dedicated to crafting beautifully designed, high-quality homes across the Wilmington, NC area. Known for their attention to detail and client-first approach, Airlie Homes specializes in creating spaces that blend timeless architecture with modern living.

Airlie Homes LLC

See Sample Pages & Assets

Objective

Project Overview
Airlie Homes approached GM Web Services seeking a complete website redesign to better reflect the premium quality and craftsmanship of their custom-built homes. The goal was to elevate their digital presence with a more modern, image-rich layout while providing potential buyers with tools to easily explore home plans and learn about their offerings.

Objectives
Key objectives for the Airlie Homes project included:

Redesigning the website to reflect the upscale, high-quality nature of their brand.
Showcasing large, high-resolution images to highlight the design and finish of their homes.
Creating an advanced Home Plans section with filters for features and square footage.
Developing detailed individual plan pages that include downloadable flyers.
Providing lead-generation tools, including flipbooks and digital brochures.
Enhancing navigation with a visually appealing mega menu.
Ensuring responsive functionality for seamless browsing on all devices.
Producing attractive, branded, and easy to read floor plans from technical drawings

Solution

GM Web Services delivered a fully customized solution to meet these goals:

Modern, Image-Rich Website Design
We created a clean and elegant layout with an emphasis on bold photography, putting the quality of Airlie Homes’ builds front and center.
Interactive Home Plan Directory
A robust filtering system allows visitors to search plans by size and key features. Each plan links to its own detail page, complete with images, specs, and a downloadable flyer for offline viewing.
Lead Generation Assets
Strategically placed flipbooks and downloadable brochures help capture leads while offering added value to interested homebuyers.
Custom Graphics
Clean and attractive floorplan graphics, a company brochure flipbook, and a floorplan “Look Book” were among value added features to the website.
Custom Mega Menu Navigation
A visually engaging mega menu organizes content clearly, allowing users to explore available plans, communities, and company information with ease.
Branded Real Estate Assets
We produced attractive, branded, and easy to read floor plans from technical drawings as well as artistic renderings of the same.
Fully Responsive Design
The site is optimized for flawless performance across all screen sizes, offering a smooth experience whether viewed on desktop, tablet, or mobile.

Results
The redesigned website successfully elevates Airlie Homes’ digital presence, aligning it with the quality and attention to detail that define their custom homes. With powerful visual storytelling, smart filtering tools, and integrated lead-generation features, the site supports their sales process and enhances the customer experience from the very first click.

Colors

Solid deep blue background, hex code #002d62, ideal for sleek website design.

Light gray color swatch with hex code #e9eef7, ideal for minimalist website design backgrounds.

Fonts

Sample Pages & Assets

Elevate Your Digital Marketing with GM Web Services

Choose GM Web Services as your partner in unlocking the full potential of your business's digital marketing. With a 25 year proven track record, we have crafted and launched thousands of websites using a transparent, interactive, and client-centric approach. Our commitment to you begins with open lines of communication and culminates in exceeding your expectations.

Backed by a dynamic team of content creators, graphic designers, social media managers, and skilled developers, we are dedicated to delivering digital solutions tailored precisely to your business needs. Our comprehensive range of services covers every aspect of digital transformation. From creating stunning websites and seamless hosting to curating compelling content optimized for search engines.

Allow us to handle your companies digital needs whether website design and development, WordPress management, e-commerce site design, or website hosting. GM Web Services can partner with your business to navigate the intricacies of social media management, Google business optimization, as well as handle your copywriting and blog post needs. Trust our creative process for graphic and logo design to keep your company on brand.

We ensure your online presence shines brightly. Seamlessly integrating automation across platforms, we empower your business to thrive in the digital age.

At GM Web Services, we are primed to transform the web into a powerful tool that drives your business success.

Our Customer Reviews

      EXCELLENT  
   Based on 50 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   nina cartwright 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent work these folks do!
  
 
      Posted on Google  
   
   Maryah Smith 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gary and his staff has successfully been taking care of our business at Flava’s and Provision Company for the last 10 years!
His attention to detail and education in web design and marketing, has allowed us great growth as a company. He has educated us so it’s been very beneficial to our ability to grow as managers as well.
Thank you Gary for a decade of support! We appreciate GM Web Services so much!
  
 
      Posted on Google  
   
   Jay LaNunziata 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services has been a great experience. They were so knowledgeable, quick, and helped brainstorm possibilities for our transition to a new site. On the other side of the build, they have provided extremely fast support every time we have had a need - usually within minutes of a problem being identified. I heartily recommend them to anyone who needs a web developer or host.
  
 
      Posted on Google  
   
   Aidan Hackmeyer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Gary and his team has been an excellent experience. Gary responded to our inquiries very quickly, made necessary changes to our website right after we requested them, and was super knowledgeable and helpful when I had questions. Highly recommend working with him and GM Web Services!
  
 
      Posted on Google  
   
   Albert Frankeny 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with GM Web Services was a great experience. Gary is very hands-on, responsive, and easy to work with. He collaborated with us throughout the entire process, made revisions quickly, and helped turn our vision into a clean, professional website.

If you’re a small business looking for someone reliable who takes pride in getting it right, I highly recommend GM Web Services.
  
 
      Posted on Google  
   
   Erin Becker 
 
 
 
 Trustindex verifies that the original source of the review is Google. They've been a great help to us! We're thankful for their expertise in helping us build and launch our new website.
  
 
      Posted on Google  
   
   Kim Nussbaum 
 
 
 
 Trustindex verifies that the original source of the review is Google. As chairman of Helluva Taco Fest at PK, I can't say enough about the work Gary Cane and his team at GM Webworks produced for us.  From the initial consultation I was sold on the fact this team could deliver beyond our expectations.  The website and social media produced clearly met our needs and the entire team is a pleasure to work with.
  
 
      Posted on Google  
   
   angela connor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service from start to finish! My website is beautiful and I couldn't be happier!
  
 
      Posted on Google  
   
   Max Elam 
 
 
 
 Trustindex verifies that the original source of the review is Google. GM Web Services has been great to work with!  They helped me with a new website design that turned out great and continued marketing for my small business.  They really care about their customers and Gary, the owner is very hands on which is re-assuring for small business owners like myself.