Maplewood Homes is a home builder committed to delivering quality craftsmanship, functional design, and a smooth, transparent building experience. Known for working closely with clients and trade partners, Maplewood Homes creates communities where thoughtful layouts and lasting value go hand in hand.
Objective
Project Overview:
Maplewood Homes came to GM Web Services with an outdated website that no longer reflected the professionalism and modern appeal of their homes. The goal was to redesign the site to provide a more engaging and user-friendly experience, while also showcasing available homes, floorplans, and their customer-first building process. For simple changes and banners, the owner also wanted the site to be editable in-house.
Key Objectives:
- Key objectives of the project included:
- Refreshing the website with a clean, modern design that appeals to today’s homebuyers.
- Creating dedicated pages to highlight available homes and home plans as lead-generation tools.
- Improving site structure and navigation to make it easier for users to find information.
- Offering clear access to service-related resources, such as trade partnerships and homeowner service requests.
- Ensuring full responsiveness across all devices.
- Allow for simple in-house edits and banner updates by the client.
Solution
To meet these goals, GM Web Services delivered a complete site redesign with the following features:
- Bright, Modern Visual Design
The updated layout brings a clean and welcoming look to the site, with simple navigation and a refreshed structure to enhance usability. - Lead-Driving Property Pages
The Available Homes and Our Plans pages were developed to support home sales, each with individual listings and details that make it easy for buyers to browse and inquire. - Interactive Community Map
A custom map view gives users an at-a-glance look at home availability and community layout, supporting both exploration and lead conversion. - Comprehensive Page Structure
- Responsive Design
The entire site was optimized for seamless performance across mobile, tablet, and desktop devices. - Built with editable sections and user-friendly tools to allow the client to make basic updates and banner changes in-house.
Colors
Fonts
Sample Pages & Assets
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