Bertram Builders is a Wilmington-based custom home builder known for timeless design, exceptional craftsmanship, and a deeply personal approach to the building process. With a focus on architectural integrity and enduring quality, Bertram Builders creates homes that are as functional as they are beautiful—each one tailored to the unique lifestyle and vision of its owners.
Objective
Project Overview
Bertram Builders came to GM Web Services in need of a website redesign that would better reflect the high-end quality of their custom home building work. While the client wanted a simple structure, the visual presentation needed to be polished, engaging, and consistent with the elegance and craftsmanship their brand is known for.
Objectives
Key goals for this project included:
- Redesigning the existing website with a refined, visually engaging layout.
- Providing a streamlined user experience that keeps the focus on the homes.
- Incorporating motion and high-resolution photography to showcase the builder’s craftsmanship.
- Creating dedicated pages for available homes and homesites.
- Including two curated gallery pages to help prospective clients visualize the style and scope of completed projects.
- Developing responsive functionality for browsing on all devices.
Strategically placing calls to action to encourage inquiries and direct users to the contact page.
Solution
To accomplish these goals, GM Web Services delivered the following:
- Elegant Website Redesign
We created a clean, minimal layout that emphasizes content hierarchy, motion, and full-screen visuals—balancing sophistication with simplicity. - Use of Motion and High-Quality Imagery
Subtle motion effects and large, professionally shot images help engage users and elevate the browsing experience—mirroring the elegance of the homes themselves. - Available Properties Page
A dedicated section highlights current homes and homesites for sale, making it easy for users to browse availability and get in touch. - Project Galleries
Two curated gallery pages were developed: one showcasing exterior and architectural details, and another focused on interiors. These provide potential clients with a visual sense of the builder’s style and attention to detail. - Effective Calls to Action
Clear CTAs are placed throughout the site, encouraging visitors to connect, request more information, or view available properties. - Responsive Design
The site is optimized for performance on all screen sizes, ensuring a consistent experience across desktop, tablet, and mobile devices.
Results
The redesigned website for Bertram Builders effectively balances simplicity with sophistication, providing a smooth and engaging user experience. With strong visual storytelling, targeted calls to action, and a focus on high-quality photography, the new site now reflects the Bertram Builders brand.
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Sample Pages & Assets
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