Green Room Board Co. is a surfboard manufacturer based in Wilmington, NC, specializing in high-performance custom boards crafted with precision and care. With in-house CNC shaping technology, expert glassing, and their exclusive epoxy resin system, they combine cutting-edge innovation with a deep respect for surf culture. Their mission is to push surfboard design forward while delivering quality craftsmanship that meets the demands of both novice and serious surfers.
Objective
Project Overview:
Green Room Board Co., a cutting-edge surfboard manufacturer based in Wilmington, NC, needed a redesigned website that matched their high-performance craftsmanship and innovative spirit. The goal was to create a fresh, modern digital presence that appealed to their core audience of surf-savvy builders and board riders, while staying true to the company’s laid-back, professional vibe.
The key objectives for this project included:
- Designing a bold, visually striking site that reflects the company’s unique personality using a custom palette of greens, purples, and blacks.
- Creating custom graphics and layouts that balance technical credibility with surf culture cool.
- Organizing complex product and service information (such as resin systems, CNC shaping, and glassing services) into a structure that’s easy to navigate and digest.
- Crafting a tone that’s relaxed yet professional, speaking directly to surfers who know their gear.
- Developing a dedicated Services page that clearly outlines each offering in a clean, approachable format.
- Ensuring the site is fully responsive and user-friendly across all devices.
Solution
To bring the vision to life, GM Web Services delivered:
- Striking Visual Design: We created a bold, memorable aesthetic with deep blacks, vibrant greens and purples, and custom graphics that reflect the intensity and energy of surfboard building at its highest level.
- Organized, Surf-Centric Structure: All key information (ie. resins, shaping, board builds, and more) was carefully structured to help surfers find what they need quickly, whether they’re shaping their first board or fine-tuning their tenth.
- Services Page Overhaul: We built a dedicated page that breaks down Green Room’s full range of services, including CNC design, glassing, and board finishing, with clarity and style.
- Professional, Laid-Back Voice: The site’s content was crafted to speak the language of serious surfers and builders: confident, knowledgeable, and relaxed.
- Responsive, Easy-to-Use Layout: Every element was designed for fast, intuitive access across devices, keeping the user experience smooth whether browsing from the beach or the shop floor.
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Sample Pages & Assets
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