Sadler Construction is a Raleigh-based custom home builder that specializes in Universal Design. Their mission is to create elegant, barrier-free homes that prioritize accessibility without compromising on luxury. As the Triangle’s only CAPS-certified builder focused exclusively on ease-of-use living spaces, they integrate features like zero-threshold showers, wide doorways, and elevator-ready layouts to support long-term independence. With over 35 years of experience, Sadler Construction crafts homes that are both beautiful and functional, designed to meet clients’ current and future needs.
Objective
Project Overview:
Sadler Construction, a long-standing custom home builder in Raleigh, NC, needed a website redesign to better represent the quality, innovation, and accessibility at the heart of their homes. The updated site aimed to reflect the company’s expertise in Universal Design while presenting a modern, professional image that would appeal to both new and returning clients.
The key objectives for this project included:
- Refreshing the overall look and feel of the website with a clean, modern design and an updated color scheme of white and blue-gray.
- Implementing dynamic visual elements such as rounded corners, image sliders, micro-interactions, and hover animations for a more engaging user experience.
- Creating new pages to expand on Sadler’s work and services, including sections for available homes, featured communities, and a project gallery.
- Improving navigation with a hover-effect mega menu to help users explore the site with ease.
- Integrating lead-capturing contact forms and interactive community maps using external software.
- Ensuring the site is responsive and performs smoothly on all screen sizes and devices.
Solution
To meet Sadler Construction’s goals, GM Web Services delivered:
- Modern, Polished Design: We developed a clean, contemporary aesthetic using white and blue-gray tones, rounded design elements, and purposeful spacing to convey sophistication and trust.
- Interactive User Experience: The site features subtle but effective micro-interactions—such as moving icons, image hover states, and smooth transitions—that enhance engagement without overwhelming users.
- Expanded Content Structure: We added brand-new pages to highlight available homes, showcase neighborhoods, and present a visual gallery of Sadler’s custom home work, giving users a broader view of the company’s capabilities.
- Enhanced Navigation: A custom mega menu with hover effects makes it easy for visitors to access every section of the site quickly and intuitively.
- Software Integration: External tools were integrated to support lead generation and engagement, including interactive maps and streamlined contact forms that blend seamlessly into the design.
- Mobile Optimization: From the gallery slider to the mega menu, every element was built with mobile responsiveness and usability in mind, ensuring a smooth experience across all platforms.
Colors
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Sample Pages & Assets
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