Our approach was to first re-structure the existing sitemap into four distinct "regions"; company information, patient services, employee recruiting, and company- community involvement.
We focused on the "home" in home health care for inspiration when choosing the graphic elements of the site. The fonts were carefully chosen to be both highly readable and project a sense of nostalgia for a feeling of "comfort". To set apart the individual patient services, the colors were taken from the company logo and then coupled with 5 different but complementary colors for each of the health care services provided. Many custom graphics were also used to incorporate the color themes.
A decision to forgo stock images in favor of custom images helped to stave off the sterile, staged feel that can come across on medical themed sites.
Employee recruitment was given its own page, which interacted with external pages directing to open positions. Upbeat colors and shapes were used to promote a sense of a vibrant company culture. We incorporated call-to-action elements throughout the page.
The admin area of the site was customized to make updating information quicker and simpler.