WayWORD Adventures is the online home of author Terry Lynn Futrell and her first published memoir, The Lady of McCalleys Creek. Set in the South Carolina Lowcountry, the book shares Terry’s journey into shrimping, crabbing, faith, and life’s unexpected turns. As a hub for readers, WayWORD Adventures also offers themed merchandise (bookmarks, calendars, keepsakes) that reflect the coastal stories and sentimental spirit behind her writing.
Objective
Project Overview
As a first-time author, Terry Lynn Futrell needed a website and supporting materials to establish her brand, promote The Lady of McCalleys Creek, and connect with readers. Beyond the site itself, she also required marketing and creative assets that would extend her presence both online and offline.
Key Objectives
- Design a professional website that reflects the themes and tone of The Lady of McCalleys Creek.
- Provide custom graphic design to create a consistent visual identity.
- Develop eCommerce functionality to sell her book and related merchandise directly to readers.
- Design a 2026 calendar and themed bookmarks as branded keepsakes tied to the memoir.
- Compose narration for an audiobook edition of The Lady of McCalleys Creek.
- Create business cards to support author events and networking opportunities.
Solution
To meet the goals of WayWord Adventures, GM Web Services delivered:
- A custom website design that established WayWORD Adventures as the official online home for her author brand.
- Graphic design elements that carried her story’s themes across digital and print platforms.
- Built-in eCommerce to sell the book and merchandise directly from the site.
- A 2026 calendar and custom bookmarks designed as branded keepsakes tied to The Lady of McCalleys Creek.
- Audiobook narration services to bring her memoir to life in an engaging audio format.
- Professionally designed business cards to support author signings, events, and networking.
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Sample Pages & Assets
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