Shield Electric is a Wilmington, North Carolina-based, veteran-owned, electrical contractor offering residential and commercial services with a commitment to professionalism, safety, and high-quality work. Known for approachable service and attention to detail, Shield Electric brings a reliable and grounded presence to every project they take on.
Objective
Project Overview
Shield Electric partnered with GM Web Services to develop a brand-new website that would help establish their business online, showcase their services, and generate new leads. As a growing company, they needed a site that would inspire trust with potential clients and reflect their brand’s personality—rooted in dependability, craft, and a touch of retro flair.
Key Objectives:
- The main goals of the project included:
- Establishing a digital presence with a clean, well-branded website.
- Clearly communicating their residential and commercial service offerings.
- Building trust through an About page and informative content.
- Incorporating strong calls to action and lead-generation forms.
- Creating a visual identity that includes a retro-inspired logo and design elements.
- Laying the groundwork for future content marketing via a blog.
- Ensuring full responsiveness across all devices.
Solution
GM Web Services delivered a comprehensive solution that included:
- Custom Logo & Branding Package
We designed a bold, retro-inspired logo and brand aesthetic that extends across the website, combining clean layout choices with nostalgic colors and fonts to create a distinctive, memorable visual identity. - Informative, Well-Structured Website
The site features a homepage, Residential and Commercial Services pages, About page, and a Blog, all designed to guide users toward taking action while building trust through clear, helpful content. - Lead-Generating Contact & Quote Forms
Prominent calls to action and strategically placed forms make it easy for potential clients to request service or reach out for more information. - Graphic Design & Custom Elements
Custom graphics and icons reinforce the retro tone and help differentiate Shield Electric in a competitive service market. - Responsive Design
The site was built to perform beautifully on all screen sizes, ensuring a smooth user experience across desktop, tablet, and mobile devices.
The new website for Shield Electric establishes a strong, confident brand presence with a visual style that’s both clean and uniquely retro. With strategic content layout, clear service pages, and strong calls to action, the site is positioned to attract and convert new customers while setting the foundation for long-term growth.
Colors
Fonts
Sample Pages & Assets
Elevate Your Digital Marketing with GM Web Services
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