Pratt Home Builders is a leading new-home builder and community developer serving the Greater Chattanooga area since 1998. They design and build semi-custom and quick move-in homes within their own carefully planned neighborhoods. Every community is thoughtfully designed, created to offer convenience, connection, and lasting value. With more than 2,700 homes built and decades of local experience, Pratt brings personalized service and expert craftsmanship to every project.
Objective
Project Overview:
Pratt Home Builders came to us for a new website that would showcase their brand as a leading builder and community developer. The site needed to be modern, easy to navigate, and strategically built to support a strong focus on SEO and lead generation.
Key Objectives
- Create a refreshed, modern website design that captures attention and represents the quality of the Pratt brand.
- Develop every element with an SEO-first approach to increase visibility and attract targeted audiences.
- Build a comprehensive navigation menu that is visually appealing and easy to use.
- Design a filtered home search feature that allows users to easily find listings based on location, square footage, community, sale status, etc…
- Implement API integrations for contact forms to streamline communication and improve data gathering.
- Deliver a site experience that is welcoming, modern, and intuitive.
- Appeal to out-of-town visitors by clearly highlighting Chattanooga’s location and lifestyle benefits.
Solution
To meet Pratt Home Builders’ goals, GM Web Services delivered:
- A modern website design that reflects the quality and professionalism of the Pratt brand.
- An SEO-focused content strategy in both the design and copy to improve search visibility and attract qualified traffic.
- A comprehensive, user-friendly navigation menu that makes exploring communities, homes, and resources intuitive and visually engaging.
- A filtered home search feature that allows visitors to quickly narrow listings by location, square footage, bedrooms, bathrooms, community, and sale status.
- API integrations for all contact forms to capture leads and inquiries.
- A website experience designed not only for local homebuyers but also for out-of-town visitors, showcasing Chattanooga’s location and lifestyle as a compelling reason to relocate.
Colors
Fonts
Sample Pages & Assets
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