Cape Fear Baptist Church, based in Wilmington, North Carolina, is a tight-knit congregation with a strong focus on faith, community, and outreach. One of their core initiatives is “Cape Fear Recovery,” a program dedicated to helping individuals struggling with drug and alcohol addictions take meaningful steps toward rebuilding their lives.
Objective
Cape Fear Baptist Church is a Wilmington-based congregation with a mission to serve their community and those in need. To broaden their reach, they needed to establish a larger online presence— specifically, they required a website that clearly articulated their church and mission, broadcasted their weekly sermons, and encouraged prospective members to join. Key priorities for the project included attracting new members, providing resources for individuals in need, and highlighting their “Cape Fear Recovery” program, which offers critical assistance to those battling drug and alcohol addictions.
Our main objectives for this project included:
- Expand Outreach: Enhancing the church’s online presence to connect with individuals seeking a new congregation and those in need of spiritual support.
- Promote Recovery Program: Increasing awareness of their “Cape Fear Recovery” initiative to assist individuals who are struggling with substance abuse.
Solution
To achieve these goals, GM Web Services implemented the following solutions:
- Website Design: We developed a user-friendly website featuring clear navigation, service times, and location details to welcome prospective members.
- Dedicated Recovery Section: We designed a mini-site (a comprehensive, multi-page section of the main website) that’s dedicated to promoting their “Cape Fear Recovery” program. The mini-site included 4 pages that provided an overview of the program and offered crucial resources to those needing immediate assistance.
- Search Engine Optimization (SEO): We implemented SEO strategies to improve the visibility for those searching for faith communities and addiction recovery support in Wilmington, North Carolina.
- Social Media Integration: We linked the church’s Facebook page throughout the website, allowing users to live stream weekly sermons and connect with the church through social platforms
- Full Responsiveness: We designed the website to be accessible and functional across all devices (mobile, tablet, notebook, desktop, etc…), catering to a broader audience.
The website for Cape Fear Baptist Church successfully extends their outreach, creating a welcoming and informative platform for those seeking a new congregation or support. By highlighting their weekly service details, community resources, and transformative “Cape Fear Recovery” program, the site effectively furthers the church’s mission to provide faith, hope, and assistance to all.
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