American Patio Drive Walk is a leading provider of high-quality patio, driveway, and walkway construction services. Specializing in both residential and commercial projects, the company is known for its craftsmanship and attention to detail. With a focus on creating beautiful and functional outdoor spaces, American Patio offers a wide range of services including decorative concrete, paver installations, and hardscape design.
Objective
American Patio approached us with two primary objectives. One to completely redesign their outdated website to improve user experience and navigation and two, to integrate their existing estimating software into the new website to streamline their business operations.
Solution
To address these objectives, we implemented the following solutions:
Simplified Navigation: We restructured the website’s navigation to make it more intuitive. The main categories were streamlined under “Residential” and “Commercial” sections, eliminating unnecessary pages and subcategories. This restructuring made it easier for users to find relevant information quickly.
Modern Design: We updated the website’s design to reflect a modern and professional look. This included using high-quality images of American Patio’s work, which were provided by the client, and incorporating a clean, responsive layout that works seamlessly across all devices.
Content Optimization: We removed outdated content and added new sections that better represent the services American Patio offers. For example, we eliminated the “Concrete Maintenance” section and updated the “Surface Options” to accurately reflect the services provided.
We integrated American Patio’s existing estimating software into the new website. This integration allows customers to easily request estimates for their projects directly through the website, improving the overall user experience and operational efficiency.
The redesigned website with simplified navigation and modern design has significantly improved the user experience. Visitors can now easily find the information they need, leading to increased engagement and satisfaction.
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