Airlie Homes is a custom home builder dedicated to crafting beautifully designed, high-quality homes across the Wilmington, NC area. Known for their attention to detail and client-first approach, Airlie Homes specializes in creating spaces that blend timeless architecture with modern living
Objective
Project Overview
Airlie Homes approached GM Web Services seeking a complete website redesign to better reflect the premium quality and craftsmanship of their custom-built homes. The goal was to elevate their digital presence with a more modern, image-rich layout while providing potential buyers with tools to easily explore home plans and learn about their offerings.
Objectives
Key objectives for the Airlie Homes project included:
- Redesigning the website to reflect the upscale, high-quality nature of their brand.
- Showcasing large, high-resolution images to highlight the design and finish of their homes.
- Creating an advanced Home Plans section with filters for features and square footage.
- Developing detailed individual plan pages that include downloadable flyers.
- Providing lead-generation tools, including flipbooks and digital brochures.
- Enhancing navigation with a visually appealing mega menu.
- Ensuring responsive functionality for seamless browsing on all devices.
Solution
GM Web Services delivered a fully customized solution to meet these goals:
- Modern, Image-Rich Website Design
We created a clean and elegant layout with an emphasis on bold photography, putting the quality of Airlie Homes’ builds front and center. - Interactive Home Plan Directory
A robust filtering system allows visitors to search plans by size and key features. Each plan links to its own detail page, complete with images, specs, and a downloadable flyer for offline viewing. - Lead Generation Assets
Strategically placed flipbooks and downloadable brochures help capture leads while offering added value to interested homebuyers. - Custom Graphics
Clean and attractive floorplan graphics, a company brochure flipbook, and a floorplan “Look Book” were among value added features to the website. - Custom Mega Menu Navigation
A visually engaging mega menu organizes content clearly, allowing users to explore available plans, communities, and company information with ease. - Fully Responsive Design
The site is optimized for flawless performance across all screen sizes, offering a smooth experience whether viewed on desktop, tablet, or mobile.
Results
The redesigned website successfully elevates Airlie Homes’ digital presence, aligning it with the quality and attention to detail that define their custom homes. With powerful visual storytelling, smart filtering tools, and integrated lead-generation features, the site supports their sales process and enhances the customer experience from the very first click.
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Sample Pages & Assets
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