Founded by Liisa Ogburn, Aging Advisors NC is dedicated to providing informed, unbiased recommendations and expert guidance for senior placement and elder care. The company offers personalized support to families navigating the complexities of aging, including memory decline, hospitalization, and hospice care. Aging Advisors NC stands out for its commitment to delivering tailored solutions without referral fees, ensuring that clients receive the best possible care and advice.
Objective
Aging Advisors NC, a consultancy specializing in elder care and senior placement, faced challenges with an outdated website that did not meet HIPAA compliance standards. The company required a modern, professional online presence that would also convey the personal attention and expertise of its owner, Liisa Ogburn.
Solution
To address these needs, we undertook a comprehensive website redesign project for Aging Advisors NC, focusing on the following key areas:
HIPAA Compliance:
Implemented secure data handling protocols to ensure all client information is protected.
Integrated secure forms and encrypted communication channels for sensitive document uploads and consultations.
Professional and Modern Design:
Developed a clean, intuitive layout that is easy to navigate, enhancing user experience including a new, updated logo design.
Utilized a color scheme and typography that reflect the professionalism and trustworthiness of the brand.
Created a responsive design to ensure the website looks and functions well on all devices, from desktops to mobile phones.
Personal Attention and Expertise:
Highlighted Liisa Ogburn’s extensive experience and personal commitment to clients through a dedicated “About Us” page.
Included testimonials and case studies to showcase successful client stories and build trust.
Added a blog section featuring articles written by Liisa, providing valuable insights and establishing her as a thought leader in the field of elder care.
Enhanced User Engagement:
Integrated multimedia elements, including videos and infographics, to make information more accessible and engaging.
Added clear calls-to-action (CTAs) to guide visitors towards booking consultations and accessing resources.
Implemented a FAQ section to address common queries and reduce barriers to engagement.
Results:
The redesigned website for Aging Advisors NC successfully met all the outlined objectives. The new site is HIPAA compliant, ensuring the security and confidentiality of client information. The professional design and user-friendly interface have improved client engagement and trust. Liisa Ogburn’s personal touch is evident throughout the site, reinforcing the company’s commitment to personalized, high-quality elder care services.
The project has positioned Aging Advisors NC as a leading consultancy in the elder care industry in North Carolina, capable of providing both professional and compassionate services to its clients.
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