Marketing
Elevate your online presence with expert website marketing strategies. Explore tactics to optimize your site’s visibility, enhance user engagement, and drive conversions. From SEO and content tactics to UX optimization and analytics insights, our ‘Marketing for Websites’ category guides you towards a thriving digital platform.
Can I Use That Song? What You Need to Know About Music Licensing for Social Media
Music makes everything better, especially on social media. It sets the tone, boosts engagement, and can turn a decent reel into something worth watching twice. But if you're creating content for a business or brand, using the wrong music can get your video muted, flagged, or taken down altogether. [...]
When Your Branding Finally Comes Together: A Case Study
Cohesive branding is when everything feels like it belongs to the same organization, no matter where someone comes across it. It’s not just about matching colors or using the same font. It’s about creating a consistent experience. When your fundraising email looks totally different from your website, or each [...]
Google Business Profiles in 2025: What’s New, What’s Missing, and What You Can Control
Google Business Profiles (formerly Google My Business) are still one of the most powerful tools for getting found online, but in 2025, things look a little different. We’ve seen Google roll out a range of new features and layout changes, some helpful and some… a little confusing. In this [...]
Confused by AI Terms? Here’s the Simple Guide You Actually Need
If you feel like AI conversations are happening all around you but you’re not quite sure what everyone’s talking about, you’re not alone. We’ve put together a simple, no-jargon guide to a few important AI terms you’re most likely to hear. Whether you're running a business, building a brand, [...]
Your Next Login Won’t Need a Password and Here’s Why!
Let’s face it: passwords are a pain. We forget them, reuse them (even when we know we shouldn’t), and fall for clever phishing attempts all too often. But change is coming, and in some cases, it’s already here. If you’ve noticed more apps or websites offering “login with your [...]
Why Your Website Needs a Blog (And How It Helps Your SEO)
Let’s talk about something that too many business owners overlook, your website’s blog. If you think blogging is just for influencers and hobbyists, think again. A well-maintained blog is one of the best ways to grow your online presence, build authority in your industry, and improve your website’s SEO.How a [...]
