Marketing
Elevate your online presence with expert website marketing strategies. Explore tactics to optimize your site’s visibility, enhance user engagement, and drive conversions. From SEO and content tactics to UX optimization and analytics insights, our ‘Marketing for Websites’ category guides you towards a thriving digital platform.
What is Remarketing?
Remarketing is a digital marketing strategy designed to re-engage visitors who have previously interacted with your website or app but did not complete a desired action, such as making a purchase or filling out a form. By tracking these users with cookies, you can display targeted ads to them [...]
How Will Google’s 2024 Core Update Affect Your Website?
As Google updates its methods for ranking content, the March 2024 Core Update focuses on reducing low-quality, AI-generated content to enhance search results. At GM Web Services, we are committed to helping you navigate these changes effectively. Here’s what you need to know about the update and how it [...]
10 Easy Ways to Keep Your Website Safe
After 25 years in the business, one thing remains clear: website security is always top of mind for our clients. Despite advancements in technology, the concern over keeping websites safe hasn't diminished. In fact, it's quite the opposite. With cyber threats becoming increasingly sophisticated, many website owners find themselves [...]
A Beginner’s Guide to Digital Advertising
Meet Martha, the owner of a boutique located in the heart of the city. For years, Martha has relied on traditional methods like word-of-mouth and foot traffic to attract customers to her store. However, with the growing influence of online shopping and competition from larger retailers, Martha is eager [...]
How to Convert Visitors into Leads with Effective Calls to Action
Let's set the scene: You're the proud owner of a small local bakery, renowned for your artisan bread and pastries. Recently, you decided to take your business online to reach more customers and offer online orders. Your website showcases mouth-watering photographs of your baked goods and shares your story [...]
Is It Time for a Website Makeover? Your Simple Checklist
Your website is the digital face of your business, and just like fashion trends change, web design trends evolve too. If you're starting to think that your website is due for a fresh look, you're in the right place. We’ve created a super simple checklist to help you determine [...]
