Highlander Surgical Associates is a dedicated surgical practice located in Arlington, Texas, led by Dr. Jason Harrison, MD, a board-certified surgeon with over 25 years of experience. Committed to providing exceptional patient care, the team offers a range of surgical services, including general, abdominal, and breast surgery, as well as advanced diagnostic procedures. Their patient-centered approach ensures personalized treatment plans and compassionate care, with a focus on utilizing the latest surgical techniques and technologies.
Objective
Highlander Surgical Associates approached us with the need for an updated website that more accurately represented their professional standing in the medical field. Their existing site had several issues, including confusing navigation and hidden calls to action, which hindered user experience and engagement. The client wanted a new site that addressed these issues and projected a professional image.
Our primary objectives for this project included:
- Developing a professional and visually appealing website design that reflects the expertise and credibility of Highlander Surgical Associates.
- Simplifying the site navigation to ensure users can easily find the information they need.
- Enhancing the visibility of calls to action to improve user engagement and interaction.
- Organizing and making the medical forms used by the office easily accessible and downloadable.
Solution
To meet these objectives, our team at GM Web Services implemented the following solutions:
- Professional Website Design: We created a clean and modern design that conveys the professionalism and reliability of Highlander Surgical Associates. The design incorporates medical imagery and a calming color scheme to instill trust and comfort in visitors.
- Streamlined Navigation: We restructured the website’s navigation to make it more intuitive and user-friendly. This ensures that patients and visitors can quickly find relevant information about services and procedures, insurance, hours of operation, and contact details.
- Enhanced Calls to Action: We strategically placed clear and prominent calls to action throughout the site to guide users towards scheduling appointments, finding information about procedures, contacting the office, or accessing important forms and information.
- Organized Medical Forms: We ensured that all necessary medical forms are well-organized, easy to locate, and downloadable. This allows patients to easily access and complete forms prior to their appointments, improving overall efficiency.
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