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Stop Losing Visitors: How to Turn 404 Pages into Opportunities

Stop Losing Visitors: How to Turn 404 Pages into Opportunities A 404-error page appears when a user tries to access a webpage that doesn’t exist. It's caused by broken links, removed content, or incorrect URLs. 404 pages often seem like dead ends, but they can actually keep users engaged [...]

Are You Responding to Reviews the Right Way?

Let’s be honest: online reviews can make or break a business. In fact, 93% of consumers say online reviews influence their purchasing decision. But here’s the catch: it’s not just about getting reviews—it’s about managing them the right way. How to Handle Reviews the Right Way Let’s say you [...]

Essentials for a Successful Real Estate Website

Essentials for a Successful Real Estate Website As a real estate professional, you know how crucial it is to make a great first impression. Did you know that 97% of homebuyers use the internet to search for homes? Your website isn’t just a digital brochure; it’s the front door [...]

What is Remarketing?

Remarketing is a digital marketing strategy designed to re-engage visitors who have previously interacted with your website or app but did not complete a desired action, such as making a purchase or filling out a form. By tracking these users with cookies, you can display targeted ads to them [...]

How Will Google’s 2024 Core Update Affect Your Website?

As Google updates its methods for ranking content, the March 2024 Core Update focuses on reducing low-quality, AI-generated content to enhance search results. At GM Web Services, we are committed to helping you navigate these changes effectively. Here’s what you need to know about the update and how it [...]

10 Easy Ways to Keep Your Website Safe

After 25 years in the business, one thing remains clear: website security is always top of mind for our clients. Despite advancements in technology, the concern over keeping websites safe hasn't diminished. In fact, it's quite the opposite. With cyber threats becoming increasingly sophisticated, many website owners find themselves [...]

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