If you want your business to have a digital footprint, you’ll need more than a successful website and social media strategy. You need to optimize your Google My Business (GMB) profile so your business can benefit from one of the internet’s most important yet underutilized tools, your Google listing.
Your business needs to show up in search results consistently on all devices. A well-developed and maintained GMB listing should be integral to your business’s online marketing strategy to make this happen. When you use your listing to its full potential, you give your business the best chance to show up in Google’s local search results and display your business location on Google Maps.