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Website Redesign Checklist for Wilmington Businesses
For Wilmington businesses, a website redesign should involve more than updating colors, images, and layout. It’s also an opportunity to review local SEO, business information, mobile usability, and the pages that help nearby customers find and contact you.
General SEO helps search engines understand your products and services, while local SEO adds context about where your business operates. Before launching your redesigned website, review these key local and technical elements.
1. Update Your Google Business Profile
Make sure your business name, address, phone number, website URL, hours, service areas, and categories are accurate. Add current photos and keep information updated as your business changes.
2. Keep Business Information Consistent
Your name, address, and phone number should stay consistent across your website, Google Business Profile, social media, and online directories. Branding should also remain consistent across platforms.
3. Review Your Wilmington Service Area
Clearly explain where your business operates, including Wilmington and any surrounding communities you serve, such as Wrightsville Beach, Carolina Beach, Leland, Hampstead, Ogden, Murrayville, or Castle Hayne.
Avoid adding locations simply for SEO. Only include areas where you genuinely provide products or services.
4. Review Local Keywords and Content
Think about what local customers are actually searching for instead of repeatedly adding “Wilmington, NC” throughout the site. Use relevant local terms naturally in headings, copy, metadata, service pages, and blog content.
Local content may include community-specific guides, seasonal topics, or case studies featuring work completed in the Cape Fear region.
5. Optimize for Mobile Users
Make sure the redesigned website works well across phones, tablets, and desktop screens. Review navigation, forms, text sizes, images, buttons, and calls to action on smaller devices.
This is especially important for local searches when customers may be looking for directions, hours, phone numbers, or nearby services on the go.
6. Review Local Citations and Customer Reviews
Check that business listings on platforms such as Google, Apple Maps, Yelp, Facebook, and relevant local directories include accurate information and point to the correct website.
Also review customer testimonials displayed on your site and continue encouraging satisfied customers to leave reviews.
7. Review Service and Location Pages
Important services may benefit from their own dedicated pages instead of being grouped together. Businesses serving multiple communities may also need location-specific pages with useful, original content.
These pages can improve navigation while giving search engines clearer context about your services and service area.
8. Add or Review Local Business Schema
LocalBusiness schema gives search engines structured information about your business, including your name, address, phone number, website, and hours.
During a redesign, make sure this information is accurate and matches what appears elsewhere online.
9. Protect Existing SEO During the Redesign
Identify pages that already receive traffic or rank for important local searches before removing or changing them. If URLs change, use 301 redirects to send visitors and search engines to the appropriate new pages.
Also review internal links so they point to the correct redesigned pages.
10. Complete Your Pre-Launch Checks
Before launch, test important forms, phone links, booking tools, calls to action, page speed, mobile responsiveness, analytics, indexing settings, security, backups, and broken links.
For a more detailed technical review, use our Website Redesign Checklist: 30 Things to Review Before Launch.
Local SEO Mistakes to Avoid During a Redesign
A few common mistakes can hurt the visibility your current website has already built:
Keep Your Wilmington Business Visible After a Redesign
A website redesign should improve more than appearance. For Wilmington businesses, it’s also an opportunity to strengthen local visibility, improve usability, and make it easier for nearby customers to find and contact you.
If you’re planning a website redesign, GM Web Services can help protect important SEO value and build a website around your business and the Wilmington market.
