Laptop displaying a race event website design promoting "Race for a Cure" with registration and info buttons.

The Blue Ribbon Run, is an annual 5k and 1-mile fun run in Wilmington, NC . The event is dedicated to the cherished memories of Julie M. Brown and Christina Gianoplus. At just 41, both women bravely faced colorectal cancer. The runs mission is twofold: to raise critical funds and awareness for colorectal cancer and to support the vital research through the endowment established in their honor at the UNC-Lineberger Comprehensive Cancer Center.

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The Blue Ribbon Run

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Josefin Sans font displaying uppercase, lowercase letters, and numbers. Elegant and versatile for website design.

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Objective

The Blue Ribbon Run, a non-profit organization dedicated to raising funds and awareness for colorectal cancer research, needed a dynamic and user-friendly website to support its mission and annual race event. The website had to serve as an informational hub while providing interactive tools for donors, sponsors, and participants.

The primary objectives for this project were:

Creating a website that reflects the organization’s mission to cure colorectal cancer and raises awareness about the cause.
Promoting The Blue Ribbon Run event with clear calls to action for registration, sponsorship, and donations.
Providing easy online donation options to support fundraising goals.
Developing an online sponsorship form to engage local businesses and organizations.
Integrating race registration with a seamless user experience.
Ensuring the site is responsive for accessibility on all devices.
Updating race participants with current event information.

Solution

To meet the Blue Ribbon Run goals, GM Web Services delivered:

Mission-Focused Website Design: We designed a visually appealing and mission-driven site that highlights The Blue Ribbon Run’s purpose and encourages community involvement.
Event Promotion and Integration: The website prominently features race registration, sponsorship opportunities, and event details to drive participation and engagement.
Online Donation System: We implemented a secure, user-friendly donation platform to support fundraising efforts.
Sponsor Engagement: An online sponsorship form was developed to make it easy for local businesses to partner with the organization.
Participant Updates: The site includes a section dedicated to providing current race information, ensuring participants are informed and prepared.
Responsive Design: We ensured the site is fully responsive, delivering a seamless experience across all devices, including desktops, tablets, and smartphones.

The Blue Ribbon Run website successfully supports the organization’s mission by providing a centralized hub for event promotion, donations, and participant engagement. The responsive design and integrated tools have made it easier for supporters to contribute and for the organization to manage its efforts, enhancing overall community impact.

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Laura designed our site, and she nailed it. It's clean, easy to navigate, and actually feels like our brand. Gary was great to work with from start to finish. He was responsive, patient with all of my notes, and turned changes around fast, including adding a whole new commercial page the same day I asked for it. When my travel schedule changed, he still got the site live first thing the next morning.

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